Slay Rosé’s Metal Visual Style Warns Basic Beckys To Beware

Published

December 5, 2019

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This isn’t Basic Beckys rosé, a message sent loud and clear by agency Lazaris’ metal-inspired label design and Leon Ingram’s logotype work.

“Slay Rosé is the antithesis of the “basic” rosés in the market. Born with an edge, counterculture is embedded in its brand DNA.”

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.