That daily stop at the coffee shop for that cup of go-go bean juice is a ritual familiar to most, but it generates an enormous amount of trash in the form of disposable cups and lids that contribute to the growing issue of plastic pollution.

In a somewhat surprising move, shopkeepers are taking a stand and introducing more sustainable practices, even if it comes at a slight inconvenience to patrons. It’s not just giants like Dunkin’eliminating popular yet eco-unfriendly practices, as one Irish coffeehouse is going a couple of steps further by removing all single-use cups.

As reported by The Irish Times, Eion Cluskey, owner of Dublin’s Bread 41, started experimenting with the idea by introducing the policy on Mondays to eliminate takeaway cups every day in just a few months. To ease the transition, he initially gave away Keep Cups on Monday but saw that by week three, that was no longer necessary. And while business dipped initially, it eventually returned to previous levels.