A Very Special Water Deserves A Very Special Bottle
by Jessica Deseo on 10/31/2019 | 2 Minute Read
Andea was born from a mountain outside of Cusco with a very special cave. The water was a product of years of rain that would leak inside the mountain, providing it with many minerals and different properties.
The product had an extraordinary quality but it had problems with its design since it would not reflect how good the content was. The client would use a generic plastic bottle, naive graphic resources and a design that didn't help the product to stand out.
We decided to do a bottle that would be simply design but would still be very appealing. We choose a retro design in the bottle construction, with curved angels and a wide surface so we could work with it without any problems. To upscale the product, we decided to go with a glass bottle, this would not only help the reduction of plastic production but it would also encourage people to use them again. While the competition played safe, using the same color every time (blue), we changed the mindset and decided to only use black ink. We took advantage of the letter A from the name and represented the mountain inside of it. To display the many properties that the water had, we made a simple design that would resemble a periodic table in order for them to stand out.
Since it's relaunch, Andea is now seen in almost every big restaurant and hotel in the city.
- Design Studio: After
- Creative Director: Alfonso Fernandez
- Designer: Ambar Yuen
Annie International Inc.