Good Source is Here To Supply Healthy Snackage Morning, Noon and Night
by Natalie Mouradian on 10/17/2019 | 3 Minute Read
boatBurner was brought in to create and launch a new product. After meeting with the co-founders and listening to their vision, we realized there was even a bigger opportunity with this project. It was time to reinvent the entire company. Together, we transformed Buddy Squirrel into Good Source Foods — a company dedicated to the health and well-being of all people.
Leveraging insights from Mintel Trends and GNPD, Nielsen data and other secondary research, we drastically reformulated the product with the team and re-positioned the brand to create a brand promise much more in-tune with today’s Mindful Eater. The result is the first-ever functional day-parted snack to give people the right ingredients at the right time of day. The Good Source brand purpose is to redefine the better-for-you segment of the food industry by formulating snacks to satisfy appetites without overeating.
Made with all-natural dark chocolate and plant-based protein. Each snack has simple, tailored ingredients added for functional benefits targeted to a certain time of day, like ginger root for morning brain function, cayenne pepper for an afternoon metabolism boost, and lavender powder for nighttime calming. The snacks are packed with protein and soluble fiber to satisfy the appetite without overeating.
Morning Jump Dark Chocolate Clusters: Skip the morning sugar rush. Made with the right ingredients for energy and focus to give you a much-needed jumpstart. Superfood ingredients tailored for morning include ginger root to help with brain function, chia seeds packed with high-quality fiber, protein and omega-3 fatty acids, and green tea for energy without the crash or jitters.
Afternoon Boost Dark Chocolate Clusters: Recharge with a mindful snack made with the right ingredients for mind and body to prevent afternoon meltdowns. Tailored day-part ingredients include dried apples for fiber to fill you up and keep you satisfied, antioxidant-rich walnuts to support a healthy mind, and cayenne pepper to boost metabolism and reduce appetite.
Evening Calm Dark Chocolate Clusters: Chill out with a snack that supports relaxation and sleep before your head hits the pillow. Ingredients tailored for evening consumption include dried cherries, a natural source of melatonin to aid sleep time and quality, lavender powder for its calming effects, and turmeric with powerful anti-inflammatory and antioxidant properties to prepare your mind and body for a healthy dose of shut-eye.
Good Source Foods’ first products are set to launch in September 2019. As we deploy the go-to-market strategy we’re also developing line extensions that support the brand promise and positioning with more products to come in the near future.
- Agency, Design Studio: boatBurner
- Client: Good Source Foods
- Designers: Brandon Van Liere, Lindsey Wright
- Art Direction: Brandon Van Liere, Doug Mickschl
- Creative Directors: Brandon Van Liere, Doug Mickschl, Chris Wareham
- Copywriter: Chris Wareham
- Account Mgt: Teddy Hobbins
- Photography: Fresh Coast Collective
- CGI: Mike Campau