Featured image for The Dieline Awards 2018 - Luxury: Ehinger Kraftrad - The Archaeologist - Gin

The Dieline Awards 2018 - Luxury: Ehinger Kraftrad - The Archaeologist - Gin

by Natalie Mouradian on 04/30/2018 | 3 Minute Read

Editorial photograph

For decades, Uwe Ehinger has been digging through remote garages around the world for lost motorcycle relics. This has earned him his custom motorbike shop Ehinger Kraftrad and the nickname ‘The Archaeologist’.IDEATo honor this spirit there is now an actual spirit: The Archaeologist. Dry Gin, flavored with rare original engine parts of three classic Harley-Davidson models from the 1930s to 60s. The whole packaging concept recreates the handmade packaging of motorbike parts in the 1930s using authentic materials and techniques.

Editorial photographEditorial photographEditorial photographEditorial photograph

RESULTSThe first edition is already sold out. The Ehinger Kraftrad order book is full. Uwe is on the road again to collect ingredients for the next edition of ‘The Archaeologist’. The parts are food-safe sealed, the gin is drinkable and delicious. Feel free to try it!

Editorial photographEditorial photographEditorial photographEditorial photographEditorial photographEditorial photograph

Designed By: Studio Oeding GmbHCreative Director: Katrin OedingDesigners: Katrin Oeding, Sung-Hi Leem, Javier FernandezPhotographer: Bernd WestphalClient: Ehinger Kraftrad, Uwe EhingerProduction: Produktionsbuero Romey von Malottky GmbH

Serviceplan Campaign 3 GmbHChief Creative Officer: Alex SchillExecute Creative Director: Christoph EverkeGlobal Executive Creative: Timm Hanebeck Accountant: Frederike EnkLocation: Germany