FUEL Lisboa created the packaging for Madre Mia!, a snack brand that offers an array of flavored potato chips. Inspired by the Wild West, the slab serif typography steals the show on the packaging. The bright color scheme utilized also helps propel this product to stand out amongst the rest in the market.

“Madre Mia! is the most surprising brand in the history of appetizers, a branding project which involved the creation of naming, visual identity, packaging and communication.

Intended to be the exclusive brand of the leader retail hypermarket’s chain, it was fundamental that it had the necessary stopping power, competing with the large number of already established brands in the stores’ shelves.”