Thirst Craft x Barren River Distillery

Thirst Craft, an agency dedicated to producing strategic drink packaging design, has added the rye-whiskey brand, Barren River to the roster with their newest designs. Each rye whiskey features the same old-English font with a twist against a textured background and seal in contrasting colors. 

Righting an Ugly Injustice

Barren River. The name’s an ugly injustice. This much-maligned river used to carry bourbon from Glasgow, Kentucky down to New Orleans to get acquainted with the big wide world. The fruitfulness of a river so ill-named was a story we just had to tell with this American whiskey range.

A Tale of Texture, Detail and DepthWe brought this tale to life with old-American inspired hand-drawn lettering and a heavily textured design. De-bossed waves and a bespoke die cut represent the river’s flow, while a monogram and secondary label adds a final touch of detail and depth to the design. Proof you should never judge a river by its name, but you should always judge a Bourbon by its bottle.