The Fresh Market Artisan Coffee packaging goals were to create a label that felt bespoke but could also be produced at a high volume. We worked closely with the printer on creating 2 custom dielines as well as the coffee roaster to figure out the best way to fill the custom label and bag. To create a sense of place and character, we created sub-brands for each coffee with their own unique look and feel but also with consistent elements to help tie the whole line together.

Designed By: Buttermilk Creative

Client: The Fresh Market

Designer: Andy Kurtts

Printer: Logo Label, Inc.

Location: North Carolina, USA