Beautiful Sustainable Honey Packaging
by Natalie Mouradian on 03/06/2017 | 2 Minute Read
Estúdio Insólito designed this bold and bright packaging for Terra Verde Honey. The yellow and black color scheme serves as a representation of the bees that create this sweet product and help it stand out on the shelves.
"Terra Verde is a conscious project that promotes social, fair and environmental economics as a benchmark. In partnership with small beekeepers of the region of Nova Friburgo in Brazil, they produce raw honey, without the use of pesticides. Their honey is sold only at local producers' fairs."
"Our challenge was to reconcile a visual differentiation in relation to other producers with environmental concern and a very low cost of production. The solution was the development of a contemporary, minimalist and striking language that stands out in the sustainable market and the use of simple materials such as reforestation paper label and recycled glass jars. We also developed a tasting kit with 4 different types of honey, so that new consumers can taste their different flavors, aromas and textures."
"In addition to packaging, we have created the entire branding system."
Design: Estúdio Insólito
Client: Terra Verde
Location: Rio de Janeiro, Brazil