Beautiful Sustainable Honey Packaging

by Natalie Mouradian on 03/06/2017 | 2 Minute Read

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Estúdio Insólito designed this bold and bright packaging for Terra Verde Honey. The yellow and black color scheme serves as a representation of the bees that create this sweet product and help it stand out on the shelves.

"Terra Verde is a conscious project that promotes social, fair and environmental economics as a benchmark. In partnership with small beekeepers of the region of Nova Friburgo in Brazil, they produce raw honey, without the use of pesticides. Their honey is sold only at local producers' fairs." 

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"Our challenge was to reconcile a visual differentiation in relation to other producers with environmental concern and a very low cost of production. The solution was the development of a contemporary, minimalist and striking language that stands out in the sustainable market and the use of simple materials such as reforestation paper label and recycled glass jars. We also developed a tasting kit with 4 different types of honey, so that new consumers can taste their different flavors, aromas and textures." 

"In addition to packaging, we have created the entire branding system."

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Design: Estúdio Insólito

Client: Terra Verde

Location: Rio de Janeiro, Brazil

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