Featured image for New Dawn 18 Year Rum

New Dawn 18 Year Rum

by Elizabeth Freeman on 08/09/2016 | 3 Minute Read

Editorial photograph

If you are in search for some high-quality rum, you've come to the right place. Designed by Kingdom & Sparrow, 18-year-old golden rum is bottled and labeled with a beautifully intricate illustration of a ship at sea. With traditional filigree and gold foil, the packaging is elevated to match a um connoisseur's standards. 

"After working with New Dawn Traders on their brand identity and logo, they asked us to breath some fresh air into their rum label design. As their rum is sailed over under sail by tall ship from the Caribbean, we knew it needed a very unique and spectacular label, bringing out the journey of the rum and the incredible ethos of New Dawn."

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"We developed a highly detailed and ornate illustrative rum label, harking back to the golden age of sail and shipping rum, spices and chocolate from far-flung lands. Bringing in the phases of the moon, flying fish, and of course, the Tres Hombres tall ship on which the bounty is exported."

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Designed by Kingdom & Sparrow

Client: New Dawn Traders

Country: United Kingdom

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