C'est Ça Herbal Soap

by Theresa Christine Johnson on 11/15/2016 | 2 Minute Read

No surprises here: you’ll know exactly what to expect from C'est Ça Herbal Soap before you even use it. Aleksandar Cvetkovi?, Inc. developed the soap packaging for the herbal cosmetics brand, making the brand experience incredibly clear to the consumer.

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"C'est Ça creates natural herbal cosmetics, handmade in Whitby, Canada. Wanting to point the attention of the customers to the product itself, putting the packaging into the background, we bring a product to the forefront. For herbal soap, using the simplest form and just one element, we got four—shape, color, texture and even the fragrance, giving customers the opportunity to experience a product before they even open the packaging.”

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C'est Ça combines a strong, angular rectangle with a perfect circle, making it fresh and modern. The colors of the soaps pop against white and black packaging, and each one is given a number. Text is minimal and a small size, directing the attention to the soap itself and inviting the consumer to smell it and pick the one that’s best for them.

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Designed by: Aleksandar Cvetkovi?, Inc.

Country: Serbia

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