Bellroy - Always bet on black
by Elizabeth Freeman on 10/13/2016 | 3 Minute Read
Bellroy’s exclusive collab with Barneys New York, finds Bellroy’s iconic envelope-styled wallet packaging dressed in a suite of monochromatic luxe finished materials, and fine trimmings. Creative Director, Jimmy Gleeson states, “At Bellroy, we’re big believers in the unwrapping experience. It marks the final stage before our customers get to feel the joy of their Bellroy in hand, and that unboxing must do that moment justice.” Their iconic everyday packaging, inspired by Japanese vintage-textiles do just that.
Sewn kraft envelopes lined with colorful looped “b” pattern, and minimally branded, the envelopes are keepsakes that adorn the Pinterest boards of many. Bellroy X Barneys New York product packaging takes a breath from the colorful everyday packaging and elevates the consumer experience by mirroring texture and finish from pack to product.
The new black on black BXOBNY packaging elicits the sophistication of the product and end-user who values attention to detail. Interior patterns are presented in muted charcoals, with debossed logos, matching insert cards and black tissue to create a neutral base for the brand’s slim carriers to stand out in high colorful contrast leathers.
Bellroy’s vision to build anticipation, suspense, and deliver a child-like unwrapping experience through a minimally layered tactile experience, continues with this evolution in design.
Creative Director: Jimmy Gleeson
Designed by Bellroy
In Collaboration with: Barneys New York
Country: United States