Campaign - Cleverly Packaged Furniture
by Elizabeth Freeman on 08/26/2015 | 5 Minute Read
Campaign is a new furniture experience. Inspired by the history of military campaigns where furniture was built and made to break down for easy travel, "Campaign" seeks to bring back the notion that "less is more" through beautiful design and clever packaging. Founded by Ex-Apple engineer Brad Sewell in 2014, their unique product launches today and can be shipped to anywhere in the US, for free. Campaign ships in days and assembles in minutes.
Because the furniture ships in smaller boxes on standard UPS or FedEx trucks (thanks to its patent-pending folding design), shipping costs are lower and those savings are passed on to customers.
Campaign is available and customizable through Campaignliving.com and all the furniture is manufactured by Campaign and in the U.S., so shipping is lightning-fast compared to the industry-standard where manufacturing is outsourced and can take 6-8 weeks.
The pieces are meant to last a lifetime (think high-performance fabric suspension, expanded polyolefin and lightweight, but sturdy laser cut steel tubing), but built for a transitional lifestyle. Its design makes the furniture both easy to move (boxes with handles!) and simple to set up (no tools required, set up within minutes).
Nobody enjoys spending their precious Sundays shopping for furniture. The hassle of traveling to the store, waiting for months to get your furniture delivered, and assemblage is not exactly a hobby for anyone. Campaign is all about convenience.
The company's first pieces are mid-century inspired and customizable with options to change the fabric and leg shape/finish anytime. No tools are required to assemble this magical structure. In less than 5 minutes, you have yourself a complete living room, just like that.
The beauty of this product and its packaging is its simplicity.
Living is such a complex world and investing in things that make our life a lot more complicated doesn't benefit anyone. It is estimated that a person in the United States can expect to move 11.7 times in their lifetime. That's 11.7 times a person needs to pack up their stuff, move and spend countless hours unpackaging. Why not make your life a little bit easier without jeopardizing style. This is what Campaign is all about, changing the face of design by creating simply beautiful pieces.
Dieline Media & PRINT Magazine