Don & Brook
by Elena Massucco on 02/25/2015 | 3 Minute Read
The visual brand identity of Don & Brook, a Cairo based menswear and lifestyle brand, smartly connects history, storytelling and tailoring. Daniel Brox Nordmo, the Norwegian designer behind this piece of work, was inspired by “sewing method, the three great pyramids of Giza and the N-water ripple hieroglyphs used in the ancient Egypt.”
The style is clean, simple and bold. The pattern is cleverly translated on all the brand assets, from the die-cut hang tag to the pattern on the on garment labels. The packaging is also very effective, the use of a corrugated plain box and branded sleeve is strong and impactful.
Designed by Daniel Brox Nordmo