True Organic juice

by Barbara Zandvliet on 09/25/2014 | 2 Minute Read

Grimmway Farms worked with McLean Design to create a fresh organic juice brand that would capture the essence of the family growers behind it. 

Grimmway Farms began as a farm stand founded by two brothers back in 1968 and stands today as the largest, family-owned carrot producer in the world. The company wanted its branding and design to reflect it's honest hardworking approach. 

Editorial photograph Editorial photograph

"The new line captures the small town nature of a family-run farm stand, with the farmer as hero of his own tale, bringing goodness straight from the earth to your local grocer." - McLean Design.

Editorial photograph

You can see that integrity carried out in the logo, a badge of authenticity to consumers at targeted hometown grocers and in its overall less-is-more approach to labeling.

The design seems to take on different personalities when applied to different promotional items too. The bottle packaging feels very modern and dreamy while the t-shirts have a youthful, varsity appeal and on more rugged materials it becomes very rustic and original looking.  

AgencyMcLean Design

Country: U.S.A.

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