“Packaging for Surface Tablet and Accessories featuring Windows 8 Creating a new brand of hardware, Surface was our opportunity to show the magic and experience of Windows 8.

Previously, Microsoft had never manufactured computers or computing devices. The product and the packaging system were designed for customers intending to purchase a new tablet with Windows 8. It was critical to establish this new brand and communicate the quality, value and simplicity of the product. It involved developing packaging for an entire new brand and several products within including the Surface device, Keyboards/Covers and additional Accessories (AV Cables, Power Supplies) to support the complete line of products.”