R Pure created product & packaging design as well as print graphic identity for Diptyque Perfume Air Diffuser “Combine advanced technologies like encapsulating fragrances with an aesthetics inspired from craftsmanship and interior design – this was the original vision that came up with the design of this innovative object, an all-new approach in the home scent category.”
“The electric diffuser of diptyque is mobile and works with cartridges available in the 5 iconic scents of the fragrance house.
The object is made of a ceramic piece covering partially the metallic lace which hides the technical mechanism. A renewal of high-tech aesthetics aiming to let the sensory and emotive appeal remain the core drivers of Diptyque.”
Designed by R Pure, Paris
