Student Spotlight: Cookie Break
by Tiffanie Pfrang on 01/31/2013 | 2 Minute Read
Check out this complex packaging design for a healthy complex snack-set with a multi tiered, stack of cookies, natural yogurt and homemade jam (kiwi, cherry or orange) by British Design Higher School of Art and Design students, Moscow.
"Packaging for a new line of organic products. It is a healthy complex snack-set: cookies, natural yogurt and homemade jam (kiwi, cherry or orange). All ingredients are organic and VERY fresh.
Three cardboard tubes are placed on top of each other inside of a shrink-wrapped container. All brand information is printed on the wrapper.The tubes contain only a photo of the content and a description of the product.
When the customer is removing the wrapper, he/she is metaphorically getting free from the chains of the urban hustle and haste and is left alone with the product.
Target audience: well-off people who live in big cities and care about what they eat."