Student Spotlight: Top Paw

"TopPaw re-thinks the identity of PetSmart by introducing a new portable dog food packaging. The focus of this packaging was to create easer for people who travel with their dog and experience difficulty carrying their dog food. To raise brand identity of Top Paw, it is the perfect size to be given away as a gift to new adopters at animal shelters. The first moments shared with a new pet is very valuable, and this precious time can be shared with Top Paw. Top Paw package provides a limited supply of food and a food bowl, a dual packaging."

Designed by Benjamin Yi