Billie is a female-first personal care brand that began with a razor specially designed for women’s shaving needs, doing more than taking a men’s blade and making it pink or pastel-colored. The direct-to-consumer brand’s success has caught the eye of conglomerate Proctor & Gamble, who announced earlier this year that it plans to acquire Billie.

Billie’s latest brand expansion focuses on items used every day, like dry shampoo, lip balm, and face wipes. The products are all EWG (Environmental Work Group) certified and made from safe ingredients, including plant-based and vegan alternatives to harsh and planet-unfriendly substances.