Publicis Mojo New Zealand, in collaboration with Curious Design, were
responsible for the 2007 design of Steinlager Pure, and have now
re-designed the original brand, Steinlager Classic.

The old
paper label has been replaced with a transparency, and the green and
gold colours have been dropped in favour of metallic silver and gun
metal, while the red has been brightened. The re-design brings a more
modern look and stronger New Zealand cues.

First brewed in 1958, Steinlager Classic is New Zealand’s most internationally acclaimed premium beer.