Before & After: Flat Earth

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Before:
FlatEarth_Bag1

After:
Flat_Earth-Tomato_Ranch_1

Frito Lay gives Flat Earth Veggie Crisps a makeover, giving it a female focus.

“Packaging of Frito-Lay’s Baked! snacks, Flat Earth baked
veggie crisps … were redesigned to help women more
easily identify products in the aisle and better illustrate the product
they will find when they open a bag.