“Using the same estate-grown varietals that contribute to Pine Ridge Vineyards’ acclaimed Bordeaux-style wines, PRV’s refreshing rosé is a blend of Cabernet Sauvignon with small amounts of Tannat, Merlot and Malbec. Encantado, which means “charmed” or “enchanted” in Spanish, reflects a playful side of the portfolio.

The sustainably farmed brand needed a significant overhaul to attract a broader and younger audience, which is when the client contacted Swig Beverage Branding.”