This year is the year of the tiger in the Lunar New Year. Inspired by the fact that the tiger hails from the cat family, designer Lung-Hao Chiang created the packaging for coffee brand Bean So Good with the cat at the heat of the design. The use of graffiti-inspired illustrations and warm colors creates a relaxing visual identity that’s sure to bring a year of calm, positive attitudes to consumers.
Furthermore, keeping the design minimal, showcasing only important aspects, creates a packaging system that wonderfully relies on the visuals and nothing more. As a result, this coffee brand makes a showstopping impact, sure to inspire consumers to live life in a more relaxing state, just like cats do.
The Lunar New Year is the most important holiday for Chinese people all over the world. No matter how difficult life is or how many troubles they have, they will be healed in the atmosphere of the Lunar New Year, full of blessings and warmth during the New Year.
