Rose is such a quintessential summer drink that it just makes sense to be packaged in a bottle that reflects the season’s easy, free-spirited, and light associations. Atipus Studio created the packaging system for Le Petit Ballon’s Batti Batti. The light colors, airy typography, and circular label combine to create a design that reflects the fun, trendy, and easy-to-drink wine.

Le Petit Ballon offers a new way to discover and buy wine through monthly subscriptions and personalized recommendations according to subscribers’ preferences. Rosé is a variety closely related to the summer in France and has been one of the most anticipated by its audience.