New work from Minnesota based design firm Hunt Adkins:

It began as a tale of woe: two self-professed beer aficionados discovered that they were allergic to wheat, one of the main ingredients in 99% of beer. After crying in something other than beer for awhile, they decided to take action: They crafted Bard’s Tale Dragon’s Gold, the first gluten-free beer to use 100% malted sorghum to achieve traditional beer taste and aroma. Although they quickly became one of the top four players in this niche market, Bard’s soon began to see major competition (Anheuser-Busch). To survive, they had to find a way to separate themselves from these interlopers while staying true to their craft origins.

Problem/Challenge