Astis takes the idea of minimal yet impactful design which is a direct reflection of their target consumer. They want a can that stands out from the rest of the “so-called” energy drinks. “The design of the can is based on the visual identity of Astis: striking close-up photography and video of ‘fluids in motion’. By using an innovative high definition printing technique from manufacturer Rexam a lot of detail and depth from the original photography is preserved.”