The goal of the packaging design for Luminéa, designed by Anothern Creative Studios, was to fuse the timeless charm of European street awnings with the rustic appeal of wine barrels. Soft gradients, inspired by sunlit European streets, create a youthful and welcoming look, appealing to Luminéa’s young, perceptive audience. The bright colors and clean lines of the design convey the wine’s refreshing personality, while subtle barrel and awning motifs celebrate the brand’s origins. The packaging feels refreshing but also rooted in the fact that wine isn’t anything unexplored.