Taking inspiration from the instant jolt of energy that coffee supplies, Wepa! Coffee’s packaging, designed by Ingrid Picanyol Studio, emulates this feeling. The combination of red and yellow makes an instant statement, and the bold sans-serif font furthers the fearlessness. Wepa!’s packaging system beautifully conveys the brand’s mission: giving consumers the energy they need to get through their busy days.
Wepa! Coffee is a new company that sells Puerto Rican coffee. Looking to bring the brand to life, the team contacted us to develop a graphic identity and packaging design that would match the quality of their product and capture the flavour of its Puerto Rican origin.
