What is the Role of Luxury Packaging in an Ever-Changing Cannabis Industry?

Published

March 22, 2018

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What’s not to love about some divine, luxury cannabis packaging? There’s the floral and feminine Venna, the colorful yet minimal Seven Point, and the sultry and sophisticated Daddy Grey Beard. Whether or not you partake, you can’t deny how downright gorgeous this packaging is in an industry which offers heaps of growth and opportunity.

The legal marijuana business is just getting started, and with a bang—looking ahead, sales for the market in the United States and Canada maytop $20.2 billion by 2021. As cannabis becomes mainstream, we’re also seeing more and more chic cannabis designs that put mylar baggies to shame.

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.