Lithuanian based agency Étiquette designed this colorful packaging for Dlight, a beer cocktail beverage. The labels feature quirky hand drawn illustrations that really bring the product to life. This one is sure to stand out to any consumer passing by simply because of how fun it looks.

Beer cocktail Dlight is an impulsive purchase, therefore it has to stand out on the shelves among competitors by being brighter, more innovative and modern. After analysing the market and the relevant category of beer cocktails both in terms of taste and packaging, we realised the former image of Dlight lacks a certain feel of modernity and it doesn’t respond well to the needs of its target audience.

The solution we chose was a novelty in the product’s category – holographic foil. Colourful scintillating results in a unique appearance of the labels, catches the attention immediately and guarantees great noticeability on the shelves.