You know those pink, knit cat hats—the ones seen all over at the Women’s March 2017 (and honestly, all over since)? Yesterday, the Pussyhat Project was named as the first ever Brand of the Year by SVA Masters in Branding Chair Debbie Millman, at Brandstand on Wednesday, November 15th, in New York City.
“In 1964, Marshall McLuhan coined, ‘The medium is the message,’ and ushered in the notion that both the message and medium of it influence how any communication is perceived. In the Insta-culture of the early 21st century, it is daunting to navigate through meta-data to find the meteoric.”
A number of competitions have been put into place in an effort to understand, measure, mark, and codify the meteoric. These all require entrants to, well, enter the competition, though. But what if the competition doesn’t require any entrance fee, entry form, or details about the project, and instead it must simply stand out amongst the crowd?
