PRIM PRIM studio in Lithuania takes a playful and bold approach in their design of Bread’n’Roll, an everyday breadstick snack.

“The aim of design was to create an exceptional, attractive and witty packaging, that would be eye-catching and understood by majority at the same time.”

“Each package represents a different comical and unexpected situation. A distorted scaling emphasizes an enlarged bread stick or its ingredient which contrasts with substantially reduced small humans – the situation actors.”