When life gives you a vineyard, make wine, of course. Six friends who managed to get a vineyard knew they wanted to develop delicious wines with a distinctive character, but first they had to do a little exploring. They checked out different wine growing regions all around the world for inspiration and to uncover the trends. Without even realizing it, they had become “Winehunters.” Peter Schmidt Group developed the branding and packaging for their wines, playing off of the idea of hunting for wine, whether it’s with a spear or a fishing rod. The result is a sporty, playful representation of premium wine.
