Body care keeps borrowing from the bar cart, and 39BC leans into the spirits’ essence with complete confidence. The bottles, designed by founder Sharmadean Reid alongside Mestiza Studio, feel like something between a flask and a small batch amaro, with honey and amber-toned oils acting as the main visual, and a glossy cherry red cap sitting on top like a maraschino cherry.

The brand name evokes antiquity, and the details carry it through. Product names like Denarii nod to ancient Roman coins, the outer boxes carry chalky blue etchings that look pulled from a museum archive, and the whole system feels like Cleopatra’s bath routine reimagined today. While everyone else is busying themselves with heritage brands, 39BC leans way, way into the past and makes it feel new.