• Shark Tank alumnus HUNDY! recently underwent a brand refresh courtesy of Interact.
• Fruit stands inspire the new visual identity and give the brand a distinct look on shelf that leverages its 100% organic fruit formulation.

Frozen pops are a fond childhood memory for many, myself included, as those long tubes of icy sweet treats are a welcome respite from hot summer days. Although they are supposed to taste like fruit, most frozen pops don’t contain any. The closest they get to fruit is artificial flavors and loads of refined sugars. Delicious, sure, but hardly the healthiest frozen treat.

Michelle and Aviv Schor saw a gap in the frozen pop category by recognizing a lack of 100% natural options with no added sugars of any kind, and just made from pure fruit. In September of 2024, the couple founded HUNDY! and more recently appeared on Shark Tank to pitch their brand.