• Perso is a new Finnish brand of soda made with real fruit and designed by Eeva Torniainen and Olli Laaksonen, and Mikael Kivelä. 
• Branding and packaging for Perso is attractive and abstract, distinguishing itself from other high-end craft sodas in the category.

Soda branding doesn’t always scream passion or art, and often comes across as fairly pedestrian. However, a recently launched Finnish brand, Perso, significantly brightens the category.

Making sodas in small batches, Perso sources citrus fruits from the family-owned Laudani farm in Sicily and local apples from Parkurlan Tila. The range of small-batch sodas includes blackcurrant, sour apple, blood orange, and sour lemon. All sodas are made from real fruits and not from concentrate.