There is a growing shift in packaging that aims to blend nostalgia with modern design. Sfizi’s packaging by SDCO Partners draws on Italian culture, featuring a checkerboard pattern that nods to classic tablecloths.

The color palette blends soft pastels with rich greens and warm reds, referencing Italian ingredients and small details like the die-cut window and playful icons, like the Vespa, add a sense of storytelling without the design becoming kitchy.