Snapple Mostly Revives its 90s Look, But Don’t Expect A Glass Bottle Comeback

Published

February 26, 2026

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Comparison of Snapple Peach Tea before and after bottles showcasing 'All Natural' on the left and 'Real Tea' on the right against a contrasting background.

Keurig Dr. Pepper announces a brand refresh for Snapple, but don’t expect any new glass bottles in the short term.
Snapple’s 90s look clearly inspires the refresh and follows the brand’s recent strategy of tapping into its heyday to recapture consumer attention.

Keurig Dr. Pepper (KDP) has announced that one of its beverage brands, Snapple, is getting a facelift. Though Snapple won’t say who is behind the brand refresh (we asked), the update is in line with its previous use of nostalgia for its 90s heyday.

We saw the nostalgia play from Snapple recently when it refreshed its alcoholic Snapple Spiked in Canada, done by Wedge. Last fall, Snapple also brought back its iconic glass bottles in a promotion limited to NYC.

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.