PAZ’s packaging, designed by HardCoure, is pure visual energy. The oversized, vertical “PAZ” lettering takes over the can in the best way possible. The typography stretches and warps with kinetic lines, creating the illusion of motion, which is perfect for a beverage that promises an energetic boost. The minimal lower half keeps it clean, letting the logo do the talking. It’s confident, loud, but absolutely different from other energy beverages within the space.