Designed by What Else Studio, Montara’s packaging takes inspiration from the California sunshine with a design that feels as bright as its sparkling beverage. The typography is big, clean, and confidently stacked, with “Montara” running vertically on the can for maximum shelf presence.
The color palette is a sharp mix of electric yellow and ocean blue, creating an instant association with coastal freshness. The starburst icon pulls double duty as a visual anchor and a wink at the drink’s sparkle. The design is perfectly coastal, yet it doesn’t feel clichéd. It balances the aesthetic just right.
The team at SomethingElse brought us in to help bring their brand concept to life from the ground up—including visual identity, packaging, go-to-market assets, and e-commerce. Working closely with co-founders Katie Mitic and her husband, Scott, we developed an effortlessly cool brand identity that captures the idealistic spirit of California living. The result is a beverage that feels just as intentional as the moments it’s made for.
