Yellow is very effective for attracting attention. It is the color of sunshine, hope, and happiness. This week we explore another round of designs and how they apply the color yellow to their packaging.

Different spirits and liquor are a wonderful way to get to know a place, its people, and its culture. Soulsight was tasked with creating the identity and design for Badger’s Bluff, an American whiskey that was set specifically to be exported to the land down under.

“Campari U.S.A. wanted to introduce an American whiskey to the Australian market. Soulsight named, branded and designed Badger’s Bluff Fresh Cut American Whiskey which brings the lore of the Kentucky backwoods to the Australian market. Its premium design is seeded with elements of character and legend that connote an approachable, yet traditional, American whiskey.”