In the neverending saga of healthy, prebiotic beverages, many brands try to gain footing with consumers by leveling up their design. Better-for-you iced tea brand Halfday has unveiled a brand refresh courtesy of Earthling Studio to preserve its playful tone and character while improving its shelf presence. 

What’s more, the brand has announced a limited-edition “Half & Half” (lemonade plus iced tea) flavor just in time for summer.