Gran Medici’s packaging, designed by Lauren Frazier, seamlessly captures the essence of classic Italian cooking and the fertile fields that yield its precious tomatoes. It pays homage to the brand’s commitment to quality ingredients. The packaging artfully incorporates farm elements, exudes a timeless and traditional cooking style, and proudly showcases the Italian flag colors, which also symbolize the bountiful tomato harvest. Gran Medici’s packaging is a tasteful reflection of its target market’s values and lifestyle.
Inspired by classic Italian cooking and the fields that yield those loved tomatoes, Gran Medici places importance on quality ingredients, just like your nonna used to use. Key brand components: Some reference to the fields on the farms, an emphasis on ‘classic’ style of cooking, Italian flag colors that also correspond to tomato harvest. Target market: adults ages 35-50, middle class, like to cook at home a lot, highly values family, household size of 4-6 people, appreciates tradition.
