Söt’s Jam Branding And Packaging Is Light And Airy

Published

May 18, 2023

Filed under

Food Packaging, Student & Concept Packaging

Leaning into the homemade aspect of the jams, Söt’s packaging, designed by Sofía Pérez and Antonio Figols Villanueva, features airy and soft aesthetics. The stunning use of white space, light sans-serif typeface, and innocent stamp-inspired illustrations leans into a design style reminiscent of the sentiment of getting together for a cozy, homemade family breakfast

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover