Designed by Simin Xu, the hand cream brand I KNOW ME takes a simple, refined approach. The product’s shape is presented on the outer box, creating a strong visual and placing all the importance on the tube within. The simple, sans serif typography, is a vehicle of information, continuing the no-frills approach. Minimalistic aesthetics are key within this design, and they are utilized within every minuscule element, starting with the color palette and continuing through to the copy.