Redesigning packaging for a medical company requires more than just creativity and streamlined graphics — it requires respecting the national regulations of the profession, including the required security seals, and making a package that is practical and safe for doctors and professionals to use daily. While it may seem drastic, a poor design could compromise the health and safety of medical workers and patients.

“Radiopharmaceuticals, if handled incorrectly, can compromise exams and consequently the health of many people. With the intention of renewing RPH Pharma packaging — a manufacturer brand of radiopharmaceuticals — and aligning them to RPH Group’s new positioning, SPR Design — business unit of SPR Group — sought to create vials and boxes that would provide greater safety and traceability, uniting simplicity and objectivity in its design.”