Pearlfisher New York has redesigned the brand identity and packaging for skin care, spa, bath and hair care brand H2O+.

H2O+ products are enriched with sea botanicals and harness the restorative power of marine science. The Pearlfisher New York studio has brought to life the combined power of marine nature through a new design and tone of voice, as well as a structural brand analysis and portfolio segmentation strategy for H2O+. The new design emphasizes a single-minded depiction of the depths of the ocean and communicates the rich benefits of marine science to our bodies.