Today’s Spotlight focuses on the long time collaboration between Beats by Dre, and Ammunition, a design studio dedicated to bring products and services that matter to market. Robert Brunner, founder of Ammunition, started working with Beats in 2006 after a small meeting with Jimmy Iovine and Dr. Dre.
“Beats by Dr. Dre is a line of high-performance headphones and speaker systems designed by Ammunition in partnership with hip-hop artist and producer Dr. Dre and Interscope/Geffen/A&M chairman Jimmy Iovine. Inspired by Dr. Dre’s frustration that ‘people aren’t hearing my music,’ the Beats team set about creating products designed specifically to support high-quality playback of popular rock and hip-hop music, and to be worn as iconic body art.”
From then on, Mr. Brunner became the Chief Designer of Beats, and Ammunition created the product design for all Beats products, and created the visual design and out-of-box experience of the packaging across all categories.
