Hey, Maybe You Should Get Rid Of That Dead Lion Logo: Lyle’s Golden Syrup Redesigns After Nearly 140 Years

Published

February 21, 2024

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Call me crazy, but if I was launching a brand today, I’m pretty gosh-darn sure I wouldn’t use a logo of a very, very dead lion swarmed by bees. Because I’m a sensible person, and so are you, dear reader.

Then again, the year isn’t 1885, and I’m not selling a honey-ish-looking simple syrup concoction.

But that’s the story behind UK baking staple Lyle’s Golden Syrup, which just so happens to hold the Guinness World Record for the oldest unchanged logo and packaging design. Or at least they used to—I think. Maybe.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.